Gabrielè Blooms is a UK-based brand that connects floristry and fashion artistry, and believes there is “poetry in every petal”. Creating bespoke bouquets, floral arrangements and hosting floristry workshops, the brand has a real focus on making every detail feel personal, from premium flowers sourced from the Netherlands to signature styling and elegant wrapping.

Gabrielè’s genuine passion for floristry, and her mission to show that everyone deserves flowers, came through clearly while working with her. There’s so much thought behind every detail, and I wanted the content to capture not just the flowers, but the creativity, care and attention that make her work so distinctive. A key part of this was creating a modern, chic style and exploring the blend of fashion and flowers.

After discussing the narrative, tone of voice and visual style she wanted to bring through on social media, we organised a content shoot to bring these ideas to life. The challenge was to showcase the quality of Gabrielè Blooms’ flowers while creating a distinctive identity that would help the brand stand out in a competitive market.

The result is a more cohesive body of content that feels aligned with the personality of Gabrielè Blooms, giving the brand a clearer voice and a strong foundation to grow from.