Wild Atlantic Distillery is a family-run Irish craft distillery founded by Jim and Brian, rooted in the landscape, heritage and traditions of Ireland. Producing award-winning gin, vodka and whiskey, the distillery brings together traditional craftsmanship with a modern approach to spirits, with a strong focus on quality, local ingredients and the story behind every bottle.

Working with Wild Atlantic Distillery has given me the opportunity to explore the story behind a family business with such a strong sense of place and heritage. I wanted to get to know the people behind the bottles and find ways to let that personality come through visually, while reflecting the quality of the spirits themselves. Drawing from Irish heritage, the distillery’s surroundings and Art Deco influences of their packaging design, I created a new social media direction and visual style that feels timeless and distinctive.

When I began working with Wild Atlantic Distillery, their Instagram lacked consistency and a clear creative direction. They had the products and the story, but no time or headspace to communicate it through considered content. I worked with the Jim and Brian to establish a stronger visual and creative direction on Instagram, looking at how the brand could tell its story more consistently.

I work with Jim and Brian to lead their social media direction, content shoots, and content creation to shape the overall look and feel of their feed.